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Stop Letting Operations Hold Back Your Vision

I bring the structure, strategy, and systems to turn your ideas into results, so you can focus on the work that actually lights you up.

Fractional Chief Operating Officer (COO) support for businesses in the creator economy and legal industry

Let’s build a business that works for your life, not the other way around.

About the Founder

Founder + CEO

Sara M. Celotto

I work with founders, creators, agencies, and law firms to scale what matters: clarity, structure, and results. My role is to close the gap between vision and execution so leaders can grow with confidence and build businesses that support the life they want to live, through every phase and transition.

My foundation is in law, with a concentration in estate planning, business planning, and real estate. I spent years inside firms assisting clients with asset protection, succession planning, and legacy strategy, while also building the internal infrastructure those firms needed to grow. I’ve led the development and scaling of multiple seven-figure practices, managed complex transitions like partnership dissolutions and leadership exits, and built and trained teams to operate at a higher level. That experience taught me that strategy only works when the systems behind it can support it.

Today, I serve as a strategic partner across industries. Sometimes that means stepping in as a Fractional COO. Sometimes I am guiding hiring, team structure, or business model shifts. Other times, I lead business development efforts by representing clients at conferences, working the booth at events, or simply showing up in the right rooms on their behalf. I bridge strategy and execution, with a focus on building strong operational foundations and incorporating AI-powered tools that make work more efficient, scalable, and aligned with long-term goals.

I also help run a branded merchandise and gifting business rooted in my family’s decades of experience. It is a creative and strategic extension of my work. I help clients develop thoughtful, high-impact products that strengthen relationships, support retention, and keep their brand top of mind. From onboarding kits and PR boxes to custom merch campaigns, we make brand visibility feel personal and purposeful.

At the core of everything I do, I am a connector and a problem solver. I help people find what they need, whether that is a person, a system, or a clear path forward. I bring structure where it is missing, ask the right questions, and integrate smart, practical solutions, including AI, to turn complexity into momentum.

This work is personal. I was raised in Connecticut by a single mom who ran a business while battling cancer, and by a father who was also an entrepreneur. I saw early on how challenging it can be to build something without the right foundation in place, and how much pressure that can create. After losing my mom to cancer, that lesson became even more real. I helped raise my younger brother, worked multiple jobs through college, and graduated magna cum laude before launching my career in law and business. That experience shaped how I lead, especially through moments of transition, with heart, with clarity, and with a deep belief that strong businesses can change lives.

If you are building something and want support that is thoughtful, strategic, and fully invested, I would love to connect.

Services

COO and Integrator

Fractional COO & Strategic Operations

I step into your business and help you get out of the weeds. That might mean building systems, restructuring your team, implementing AI tools, or making sure you’re spending your time and money in the right places. I work closely with founder-led teams to build infrastructure that supports real growth, improves how you operate, and helps you lead with more clarity and less chaos.

Change Management

Growth & Transition Support

If you're growing fast, pivoting, or cleaning up a mess, I help you move through it with clarity. That includes internal transitions, new revenue streams, team restructuring, or major shifts in direction. I make sure your next move is supported by the right strategy, systems, and people to carry it forward. Whether you're scaling intentionally or reacting to change, I help you move with purpose instead of panic.

Biz Development & Brand Partnerships

Sometimes growth means talking to the right people and showing up in the right rooms. I represent clients at events, pitch partnerships, manage outbound efforts, and strengthen visibility in real time. Whether I’m behind the booth, leading the follow-up, or helping build key relationships, I bring structure and presence to how your brand shows up and grows, including support with branded merch or event gear when needed.

Legal Infrastructure Guidance

With a background in estate planning, business planning, real estate, and law firm operations, I help founders and legal professionals tighten up their internal systems. I support workflow design, hiring and training for legal support staff, and backend improvements. I don’t give legal advice, but I do help you make your legal operations more efficient, scalable, and better aligned with your goals.

Resources

Branding, Gifting & Events

In partnership with my family’s long-standing merch business, I help you grow your business through the creation of strategic physical products and apparel that create memorable, on-brand experiences people actually want to keep. From client gifts and employee onboarding kits to PR boxes, campaign launches, and event gear, every item is designed to make an impact, drive brand awareness, and strengthen connection. Whether it’s part of a bigger engagement or a standalone project, this is about helping you show up thoughtfully and memorably.

Real Estate Support

As a licensed Real Estate Salesperson with over a decade of experience in real estate law across several states, I support founders, firms, and creators with both professional and personal real estate needs. That might mean sourcing a new office, investing in a property, or planning a move as part of a broader transition. I’m affiliated with a global brokerage, so whether you're looking locally or across the country, I can help you navigate the process. I know the right questions to ask and how to vet agents to make sure you're in the right hands.

and More

Working with The Vision Catalyst means getting access to my trusted network of vetted professionals, go-to tools, and curated connections that actually make your life easier. I’m constantly testing new platforms, meeting new people, and staying plugged in, so when you need a lawyer, accountant, VA, or strategic sounding board, I’ll connect you with someone I trust. I also curate a Substack of in-person events in NYC for the creator economy, so you can stay in the know, build real relationships, and show up where it counts.

FAQS

  • A Fractional COO is a senior operator who steps into your business part-time to help you build systems, manage growth, and run more efficiently. I work closely with founders and creators to bridge the gap between vision and execution, making sure your operations, team, and tools are all moving in the same direction.

  • If you're overwhelmed, stuck in the weeds, or constantly putting out fires, it might be time. I step in when founders and creators are ready to grow but don’t have the internal support to get there. If your backend is messy, your team is stretched, or you’re the bottleneck, I can help.

  • A Fractional COO can:

    • Improve operational efficiency

    • Drive strategic initiatives

    • Manage projects and personnel

    • Provide mentorship and traning

    • Implement revenue growth strategies

    • Refine operational policies

    • Ensure smooth change management

  • I work with what you already have—your team, your platforms, and your processes—and help make them work better. I spend time getting to know your people, your culture, and your tech stack so I can identify what’s working, what’s getting in the way, and where we can create more flow. Regardless of what platform you use, I’ll meet you where you are and help build systems that support real growth.

  • Yes. With over a decade of experience in transactional law, I bring a deep understanding of estate planning, business formation, real estate, contracts, and succession planning. While I don’t provide legal services, I know how to guide founders and business owners through these moments with confidence. Whether you're preparing to launch, bringing on a partner, buying property, or navigating legacy planning, I help you ask the right questions, avoid costly missteps, and get connected to the right professionals. I also support legal teams and law firms directly by improving their systems, workflows, and team structure.

Ready to Get Unstuck?

Book a free discovery call to see how The Vision Catalyst can help you build a business that’s clear, scalable, and aligned with where you’re going. Whether you’re a creator, founder, or service provider in the legal or creator space, we’ll talk through what’s working, what’s not, and where you’re trying to go. I’ll help you identify smart next steps, whether that’s streamlining operations, strengthening your team, or setting up systems that support real growth. Let’s figure it out together.

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